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About Gravity Strategy

Field-tested judgment, led directly.

Gravity Strategy is led by Patrick Scanlan. Patrick leads every engagement directly and assembles project-specific specialists when the work requires them.

01

Why Gravity Strategy exists

Talented teams build products for the backcountry that were never tested against its realities: tools that fail in the conditions where they are needed most, and features that shape how people take risks and how they call for help.

Gravity Strategy exists to close that gap. It connects product teams to the environments, people, and pressures their technology has to serve, so failure modes surface in a test rather than in an incident.

02

The perspective Patrick brings

Most consumer technology is forgiven for rough edges. Safety-critical products carry a different weight: they operate in cold, stress, and failing battery life, in the hands of people who may be coordinating a real emergency.

Patrick has worked both sides of that gap at the same time, as a field practitioner and as a product consultant. That combination is the perspective Gravity Strategy is built on.

03

Relevant field and operational experience

Over more than a decade, Patrick has led over 1,000 mountain rescue and avalanche operations and forecasted avalanche hazard for the federal government. He is a certified ski guide through the American Mountain Guides Association (AMGA) and an Emergency Medical Technician (EMT).

That work means Patrick can describe exactly what a search and rescue team, a dispatcher, or a medic needs from a product at the worst moment, because he has been on that end of the call.

04

Product-development and research experience

Patrick consulted for a Fortune 10 technology company on consumer emergency systems used by millions: satellite-based SOS, crash detection, and 911/PSAP validation. PSAPs, or Public Safety Answering Points, are the 911 centers where an emergency call actually lands.

His graduate training is from the Carnegie Mellon Integrated Innovation Institute, which combines engineering, design, and business for product development. The field work and the product work happened together, not in sequence.

05

Direct senior delivery

Every engagement is led directly by Patrick, from the first conversation to the final deliverable. Clients get senior judgment on every decision, with no handoffs to junior staff.

Engagements are project-based with clear deliverables, not open-ended retainers. Gravity Strategy is a focused practice, not a large agency.

06

A project-specific expert network

When a project calls for it, Gravity Strategy assembles a small team around the specific work: guides, forecasters, rescuers, dispatch and medical professionals, field operators, and representative users.

These specialists contribute research and testing insight for the project at hand. They are recruited and facilitated as the work requires, not carried as permanent staff.

07

How that background benefits clients

The result is strategy and validation grounded in how people actually behave under stress in the field, translated into decisions a product team can act on.

Clients get an independent read on what will hold up when it reaches the field, what has to be true before it ships, and where to focus the next round of testing.

“I can sit in a product review and describe exactly what a search and rescue team needs from an interface at 2am, because I have been that team.”
Patrick Scanlan, Founder
Verified credentials
Carnegie Mellon University, Integrated Innovation Institute American Avalanche Association, Professional Member American Mountain Guides Association, Ski Guide Emergency Medical Technician
AMGA Ski Guide
American Mountain Guides Association certification in professional mountain guiding.
Professional avalanche forecaster
Professional member of the American Avalanche Association; forecasted hazard for the federal government.
EMT
Emergency Medical Technician, trained in pre-hospital emergency medical response.
Carnegie Mellon, Integrated Innovation Institute
Graduate training combining engineering, design, and business for product development.

Work directly with the person doing the work.