Gravity Strategy is led by Patrick Scanlan. Patrick leads every engagement directly and assembles project-specific specialists when the work requires them.
Talented teams build products for the backcountry that were never tested against its realities: tools that fail in the conditions where they are needed most, and features that shape how people take risks and how they call for help.
Gravity Strategy exists to close that gap. It connects product teams to the environments, people, and pressures their technology has to serve, so failure modes surface in a test rather than in an incident.
Most consumer technology is forgiven for rough edges. Safety-critical products carry a different weight: they operate in cold, stress, and failing battery life, in the hands of people who may be coordinating a real emergency.
Patrick has worked both sides of that gap at the same time, as a field practitioner and as a product consultant. That combination is the perspective Gravity Strategy is built on.
Over more than a decade, Patrick has led over 1,000 mountain rescue and avalanche operations and forecasted avalanche hazard for the federal government. He is a certified ski guide through the American Mountain Guides Association (AMGA) and an Emergency Medical Technician (EMT).
That work means Patrick can describe exactly what a search and rescue team, a dispatcher, or a medic needs from a product at the worst moment, because he has been on that end of the call.
Patrick consulted for a Fortune 10 technology company on consumer emergency systems used by millions: satellite-based SOS, crash detection, and 911/PSAP validation. PSAPs, or Public Safety Answering Points, are the 911 centers where an emergency call actually lands.
His graduate training is from the Carnegie Mellon Integrated Innovation Institute, which combines engineering, design, and business for product development. The field work and the product work happened together, not in sequence.
Every engagement is led directly by Patrick, from the first conversation to the final deliverable. Clients get senior judgment on every decision, with no handoffs to junior staff.
Engagements are project-based with clear deliverables, not open-ended retainers. Gravity Strategy is a focused practice, not a large agency.
When a project calls for it, Gravity Strategy assembles a small team around the specific work: guides, forecasters, rescuers, dispatch and medical professionals, field operators, and representative users.
These specialists contribute research and testing insight for the project at hand. They are recruited and facilitated as the work requires, not carried as permanent staff.
The result is strategy and validation grounded in how people actually behave under stress in the field, translated into decisions a product team can act on.
Clients get an independent read on what will hold up when it reaches the field, what has to be true before it ships, and where to focus the next round of testing.
“I can sit in a product review and describe exactly what a search and rescue team needs from an interface at 2am, because I have been that team.”Patrick Scanlan, Founder