Gravity combines Silicon Valley product expertise with deep operational experience in the mountains and extreme environments, setting the standard for digital experience and AI in the outdoors
Bridging the gap between outdoor innovation & reality
In the outdoors, reliability is the ultimate brand currency. Our products don't just facilitate memories; they mitigate life-altering risks when failure is not an option.
Building for the wild requires accounting for challenges that standard product development cannot simulate. Outdoor users operate in a world of dynamic environments, intermittent connectivity, and emergency situations where human cognition & heuristics are pushed to the edge.
Gravity bridges the gap between the studio and the field. By combining Silicon Valley product expertise with deep operational experience in extreme environments, we set the new standard for digital experience and AI in the outdoors. We synchronize the development process with the uncompromising reality of the mountains to ensure your technology proves itself when it matters most.
Deployable Solutions
"Red Team" Field Validation Sprint
Most user testing happens in a lab. We take your product into the field.
What it is: A 2-4 week stress test of your hardware & software in true-to-life scenarios.
The Deliverable: A "Survival Report" identifying critical failure points in UI, UX, and reliability that only appear under physical and environmental stress.
Best For: Pre-launch validation for outdoor tech and gear.
Fractional CPO & Product Leadership
Embeded senior Silicon Valley product leadership into your team without the full-time executive headcount.
What It Is: We own your product roadmap, mentor your PMs, align stakeholders, and translate complex data and insights into consumer-centric features.
The Deliverable: A clear, execution-ready roadmap and a high-performing product culture.
Best For: Series B-D Startups.
Safety-Critical Systems
Audit
For products where failure is not an option.
What it is: A rigorous audit of "Human Factors" and cognitive load. We assess how your system interacts with human psychology during high-stress emergency situations.
The Deliverable: A Risk Assessment & Compliance report designed to reduce liability and save lives.
Best For: Emergency beacons, satellite comms, rescue technology & drone response.
Who We Work With
In short, we work with builders of the outdoor future. From tech software & hardware to safety systems to equipment built for the elements.
Motivations
The outdoor recreation market is experiencing unprecedented growth. 175 million participants, $137 billion in annual consumer spending, and rapid technology adoption across every category presents a huge opportunity to disrupt legacy products with smart, connected solutions.
There is an incredible business case for connected & smart outdoor products. But design flaws, misapplied tools, and unclear assumptions risk more than a poor user experience - they can actively put users into a dangerous situation. Gravity Strategy helps teams build the future of outdoor products that are designed, tested, and proven in the environments they're meant for.
Our research confirms a strong correlation between an increasing number of outdoor emergencies and the creation, accessibility, and adoption of digital outdoor products.
Gravity transforms these high-stakes challenges into your competitive edge by ensuring your technology enhances the outdoor experience and works where it matters most: the wild.
The Gravity Team
Patrick Scanlan
Founder
Patrick is an outdoor savant turned innovation & product leadership force multiplier who is a champion of user experience.
His leadership, risk navigation, and problem solving prowess comes from over a decade of experience as a mountain guide, avalanche forecaster, and search & rescue leader.
With a graduate degree from Carnegie Mellon's Integrated Innovation Institute, deep experience in tech at companies like Apple and WatchDuty, and the relentless work ethic of a mountain athlete, Patrick thrives on complex, novel problems that enhance experience at scale.
